This blog post tells the story of Spirit Bear Lodge, a successful ecotourism venture led by the Kitasoo/Xai’xais Nation in the remote community of Klemtu. Once kept secret to protect the rare Spirit Bear, the animal is now a global symbol of conservation thanks in part to the Lodge’s work. Over the past two decades, the Lodge has boosted the local economy, created youth employment, attracted researchers, and helped protect the Nation’s territory. Most importantly, it has supported cultural stewardship by connecting generations and grounding conservation in Indigenous values.